From an Italian - English dictionary

Sociale: social or life (as in "la realta sociale" - the reality of life)

The Internet has changed so many things about starting a business or new company. One aspect that's really gained momentum over the last few years is marketing by way of social media. This can be a confusing and complicated topic, but it's one business owners should familiarize themselves with because it doesn't look like it's going away anytime soon.

Social media is a means for interaction that utilizes scalable communication technologies. Often it is web or mobile based and allows for interactive dialogue where one-way communication used to be the norm.

The major social media channels include Facebook, Twitter, LinkedIn and Google+, but there are dozens of other social media services that people use. They are all platforms that allow for networking and interaction in unprecedented ways on many levels.

One of the things you'll want to consider as you get your new company off the ground is some type of social media marketing plan.