From an Italian - English dictionary

Eventi: an event

If you're looking for a way to promote or publicize your new company, you might want to consider putting on or sponsoring a special event. For a business, a special event might be a one-time or annual occurrence, something that celebrates a milestone or date. For a guest, a special event might be an opportunity for rest and relaxation, some kind of leisure activity or recognition for an acheivement.

Companies often sponsor special events in exchange for money and an opportunity to place a banner or some other type of branding at the event. This can give your service or product exposure to potential customers who might otherwise not know about your business.

If you're looking for ways to increase the reach of your brand in the marketplace, you may want to consider finding an event that's looking for sponsors. Short of that, you may want to consider putting on an event of your own. It will take more work, but it may also result in better exposure for your company.