From an Italian - English dictionary

Cliente: a customer, client or guest.

The success of your new company is really riding on your ability to attract and keep new clients. Your clients (and the money they spend on your products or services) are the lifeblood of your business. It is crucial that your company is set up to serve their needs and be able to make a profit while doing it.

There are good customers and bad customers. One of the goals of any business owner should be to identify the differences between the two and try to create a marketing plan that better targets the good clients. For some businesses, there are clients who are willing to pay a premium and there are clients who want to pinch every possible penny.

Oftentimes, the clients who are willing to pay a higher price end up being better customers. They already value what you do, rather than trying to commoditize you and beat you up on price. These types of clients tend to complain less and be less demanding. It's kind of odd when you think about it, but it plays out every day in business after business.

So, how can you take advantage of this information? Maybe you could take a poll of your customers. See what price points they prefer for your product or service. Try marketing at different price points to see if you can find a new sweet spot for your business. If you set your price too high, sales may drop off. If you set your price too low, you may end up with more customers - but they may not be the best customers. You may find that there's a price point somewhere in the middle that allows you to increase revenues while decreasing headaches.